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Grow with Mafelo
Here's a goldmine of knowledge on photography, business, marketing, and working with the Mafelo app. Enjoy!
September 16, 2026
How to collect photo publication consents in kindergartens and schools? New Mafelo features
Publication consents for photos in public galleries are one of the most frequently requested features in Mafelo's history.
From today, a client from a school, kindergarten or event gallery can give publication consent right after paying for their order, and you see everything in one place in the photographer's panel. We've also introduced galleries without a password and a safeguard that keeps several orders placed on the same computer from getting mixed up. Find out how it works and how to use these changes in your work.
Michał Zalewski
September 16, 2026
How to collect photo publication consents in kindergartens and schools? New Mafelo features
Publication consents for photos in public galleries are one of the most frequently requested features in Mafelo's history.
From today, a client from a school, kindergarten or event gallery can give publication consent right after paying for their order, and you see everything in one place in the photographer's panel. We've also introduced galleries without a password and a safeguard that keeps several orders placed on the same computer from getting mixed up. Find out how it works and how to use these changes in your work.
Michał Zalewski
September 9, 2026
A photographer's digital products. Why don't they sell themselves?
Digital products don't sell themselves. What should you do to make people buy them?
A preset, e-book, course, or template can become an extra source of income for a photographer, but creating it is just the beginning. Check what you should think about before launching your sales and what elements decide whether a digital product will actually find its customers.
Kasia Grzech
August 11, 2026
How to collect customer reviews? A guide for photographers
Customer reviews are one of a photographer's most effective marketing tools.
Recommendations build trust, help you stand out from the competition, and often determine a client's decision to work with you. In this guide, you will learn how to effectively collect reviews, when to ask for them, and how to use them in your communication so they work for the long-term growth of your business.
Kasia Grzech
July 8, 2026
Pinterest for a photographer: an underestimated source of clients and website traffic
Pinterest can bring you more clients than Instagram.
A single pin can work for your brand for months, while a social media post often disappears after a dozen or so hours. Find out how to use Pinterest to increase website traffic, build visibility and get new photography clients.
Kasia Grzech
June 9, 2026
How does a professional work system affect a photographer's brand?
Good photos are just the beginning. Clients increasingly judge not only the portfolio, but the whole experience of working together – communication, photo selection, payments, and session organization. In this post, we show how an organized workflow affects the way people see a photographer's brand. We also explain why a well-designed work system helps to save time, energy, and build a more professional image.
Kasia Grzech
March 17, 2026
How to increase photo sales after a photoshoot?
The pattern usually looks like this: you do the shoot, hand over the agreed number of photos to the client, and the sale ends there. Meanwhile, this is exactly the moment you could be losing hundreds or even thousands every month.
Kasia Grzech
February 17, 2026
Authenticity in the photo world – what does it mean?
Is authenticity about showing behind the scenes of your work? Talking openly about the struggles of running a business? Being spontaneous instead of perfect? Or maybe just doing what you "feel", without looking at your reach?
Kasia Grzech
January 14, 2026
Seasonality in a photographer's work – strategies to increase sales
Some months are overloaded with orders, others surprise you with an empty calendar. It is no accident – it is the seasonality every photographer faces. In this post, we show how to consciously plan a photographer's year, predict demand, and use quieter periods for growth, marketing, and building a more stable business.
Kasia Grzech
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