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Grow with Mafelo
Here's a goldmine of knowledge on photography, business, marketing, and working with the Mafelo app. Enjoy!
September 16, 2026
How to collect photo publication consents in kindergartens and schools? New Mafelo features
Publication consents for photos in public galleries are one of the most frequently requested features in Mafelo's history.
From today, a client from a school, kindergarten or event gallery can give publication consent right after paying for their order, and you see everything in one place in the photographer's panel. We've also introduced galleries without a password and a safeguard that keeps several orders placed on the same computer from getting mixed up. Find out how it works and how to use these changes in your work.
Michał Zalewski
December 9, 2025
Photographer on TikTok: 10 ways to grow your brand
The world of social media is changing faster than lighting trends in studio photography. TikTok is still the platform that stays ahead of the competition in terms of reach, dynamics, and impact on the audience's purchasing decisions. For photographers, this means one thing – an amazing space to build a personal brand and get clients in a more natural way that appeals to the modern user.
Kasia Grzech
November 20, 2025
Is it worth investing in photography courses?
Just type 'photography course' into a search engine, and you are instantly flooded with offers: from free tutorials and workshops run by 'industry gurus' to year-long mentoring programs. It is easy to get lost in this. It is even harder to decide whether it is worth investing a few hundred (or a few thousand) zlotys in photography workshops.
Kasia Grzech
October 15, 2025
Psychology of pricing – how clients perceive the price of photography
In the world of photography, price is not just a number. It is much more – a sign of quality, a way of communicating with the client, and even an emotion that accompanies the purchasing decision. Clients often do not analyze our offer mathematically. They are guided by intuition, first impressions and... subconscious mechanisms studied by neuromarketing.
Kasia Grzech
September 23, 2025
Referral systems for photographers
Referrals are gold in photography - they build trust faster than any advertisement. In our latest post, we show you how to create a simple and unobtrusive system so your clients will happily recommend you. You will learn what mistakes to avoid, how to reward referrals, and how to organize everything in Mafelo so it works automatically.
Kasia Grzech
August 23, 2025
Challenging clients on a photoshoot
Every photographer meets clients who test their patience, have unrealistic expectations, or are not prepared for a session. In this post, we will show you proven ways to deal with such situations, clearly communicate cooperation rules, and build relationships based on professionalism and trust. Find out how to run a stress-free session – and get loyal clients who will appreciate your work.
Kasia Grzech
June 8, 2025
Marketing consents in photography – now you can create them yourself!
A new feature is here: the ability to create your own marketing consents for photo publication. Discover a solution that gives you full control over how you collect client image consents in photography, regardless of the session type.
Kasia Grzech
May 26, 2025
Photographer's newsletter — use the power of e-mail marketing
A newsletter is one of the most underrated tools in a photographer's work – and that's a pity! In this post, we show how you can build relationships with clients, remind them of your services, and successfully sell sessions through e-mails – without relying on social media algorithms. You will learn how to start, what to send, and how to build a mailing list step by step.
Kasia Grzech
May 2, 2025
Sorted bulk orders
Do you take photos in schools, kindergartens, or nurseries? Then you know what post-session chaos is – hundreds of orders, thousands of prints, and manual packing that takes hours... With bulk packing in Mafelo, you can forget about it. The photos will come to you already sorted, labeled, and ready to hand out. Sounds like a dream? Check out exactly how this feature works.
Kasia Grzech
April 5, 2025
SEO for photographers – how to rank your website on Google?
Is your website getting lost in the crowd of competitors? It's time to change that! SEO doesn't have to be complicated – just a few simple steps are enough to get your website higher in Google results. We have prepared a guide to help you learn how to choose keywords, optimize photos, and create content that truly attracts clients. No technical jargon, just 100% practical advice! Check out our post and improve your visibility.
Kasia Grzech
March 6, 2025
First steps as a photographer – good equipment and talent are not everything
Entering the world of photography is not just about passion and talent, but also many challenges. How to create a portfolio that will attract clients? How to price your services and stand out from the competition? In our guide, you will find practical tips that will help you build a strong brand and effectively develop your business.
Kasia Grzech
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